AI isnโ€™t replacing leadership - itโ€™s revealing its weak points.

Organizations that treat AI as a shortcut for thinking miss the opportunity to use it as a tool for amplifying intentional culture design.

For CEOs, founders, and cultural architects, AI isnโ€™t just automation - it's leverage for making strategic norms and values visible, scalable, and resilient.

In this Forbes feature, I shared a perspective on how AI must be intentionally embedded into culture systems, not laid over them like another layer of operational noise.

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"We canโ€™t forget that AI is a tool. It canโ€™t build cultureโ€”only humans can. Ask yourself, what is the intention of the humans driving it? Is it to measure performance, behaviors, activities or loyalty? It is to show ownership by leadership? Is it to generate suggestions? If so, for what purpose? For now, AI seems at best an engagement survey, data collection or metrics tool. Be careful!"

~ Kinga Vajda, Agile Group Leader, Q3 & Q4 Best New Group โ€“ Forbes Coaches Council

AI canโ€™t fix cultural dysfunction - but it can amplify clarity if you use it intentionally. Leaders must use AI to reflect values, not just drive metrics faster. Otherwise, you scale chaos instead of coherence.


The leaders who thrive wonโ€™t be the ones who adopt AI fastest - they'll be the ones who design its integration with the most discipline.

Where might your culture already be absorbing AI tools - without reinforcing the systems of meaning youโ€™re actually trying to scale?



๐Ÿ›ก๏ธ This quote was originally published by Forbes as part of a Forbes Coaches Council Expert Panel. Reprinted here with permission in accordance with member guidelines.